In an interesting new advertising campaign and a bonus to market researchers conducting analysis on web trends, palm in collaboration with Federated Media has produced a twitter Trend Tracker. While not the first tracker to hit the market, the free tool is definitely a helpful addition to the mix.
Currently the tool focuses on a 24 hour time period with the current top 20 trends on the left hand menu and tweets on the topic located under the spectacularly gorgeous time chart. Along with the frequency graph the site also includes a twitter map that shows you where the tweets are coming in from.
The site in its current format is not that interesting, but will definitely be getting interesting once they include 30, 90 and hopefully a selection of your own dates to track trends via twitter.
Here’s hoping it improves for the market research community.
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